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Golf Club Dynamic Signage
Dynamic advertising is being rolled out at golf clubs to improve the courses image with the corporate users among their customers, as well as providing additional information for general customers.
So let us see what is on the market in digital signage hardware and where they could be used.
LCD advertising screen.
These are free standing digital posters, usually with screens in excess of 40", complete with an integral media player and are ideal for sites in general areas where visitors congregate, such as reception.
Applications – used for promoting data to visitors and regular members alike, on new events, such as the Christmas Do, or any charity event, as well as providing data these units can also be interspersed with ads from local companies promoting their service and goods, from the local taxi business to restaurants and hotels, ideal for when businesses have organised a "golf day".
Digital poster.
These normally have smaller screens from 17" in size up to 40" but there are some exceptions that do go up to 80". These are wall hung and also have an integral media player, perfect for locker rooms and just outside restaurant doors.
Uses – these can be used for advertising special deals that are available from the club shop, or brunch deals with an text number, "just say how many guests are in your party for a egg and sausage roll and tea for each member of your group only £2.50 each". And then it is delivered direct to you and your group on the fairway.
Both of these solutions are entry level electronic signage solutions and cost any where from £400 up to £2,500 for massive free standing LCD advertising screens with a 46" screen. These are ready to go straight out of the box, you just have to create the content and done you dynamic signage solution is working and if you are selling advertising spots on your signage solutions the return on investment will be very fast.
ROI.
What if you have 20 businesses who market on your hardware in your venue and the cost is per company £100 every month, in the initial two months you would have generated 2 x £2,000 and the solution will have been paid for as well as hiring someone to create media, the following 10 months are pure profit, giving you an extra revenue stream of 10 x £2,000, not bad for an investent of £2175.
About the Author
Graham offers a range of indoor digital posters that are either wall mounted or floor standing as well as manufacturing a range of outdoor LCD enclosure for outdoor digital signage protection and has been deployed in Austalia, America, Canada and Europe.
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