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Windows Phone 7 Review - Six things to improve Xbox Live on Windows Phone
When Windows Phone 7 was announced in 2010, the news was welcomed with aplomb by gamers invested in the Xbox platform. Finally, a way to carry our Xbox Live account in our pockets and gain gamerpoints on the go. The allusion of a connected, cloud based, mobile device that could play Xbox branded games was a dream come true, but the ugly truth started to creep in shortly there after. Lack of multiplayer, no device specific killer app, lack of key features found on the 360, and high prices started to dull the promise of such a a platform.
However, Xbox as a mobile platform is still in its infancy. The promise still holds true if given the proper time and care to fully make Xbox on WP7 something that truly every gamer should want to own. That being said, here are 6 things that would make the platform stand out in the mobile scene.
1. Expand Exclusive Titles
Currently, the collection of games that are available from the marketplace are ports from iOS and Android. Meaning, there is a good chance that you've played these games at one time or another, with the biggest one coming shortly from Rovio in July (we know which fowl that is).
So as a gaming platform, WP7 Dell studio 1555 battery doesn't bring something unique to the table and thus gamers might not switch over from other platforms, or be drawn to the plethora of titles available elsewhere. Sure, we have some exclusives like Ilomilo and Fable Coin Golf, but those are hardly exclusive or unique as Ilomilo can be found on Xbox360 and Fable Coin Golf is part of an entire franchise. No, what WP7 needs is a Halo. Or rather, it needs an exclusive title that defines the platform much like Halo: Combat Evolved did for Xbox. Microsoft has to find a title that gives meaning to WP7 as a gaming platform, and it needs it now.
It can also follow its Xbox business model and acquire timed exclusives on independent and third party studios. Just like they did for Mass Effect and other games on Xbox360, Microsoft should flex its wallet and purchase six-month exclusivity contracts on games from well known mobile developers. Imagine if the next Angry Birds, Infinity Blade and SquareEnix titles could only be initially found on WP7?
And if you feel that Microsoft has time on its hands, the market is becoming increasingly diverse and crowded with Sony throwing its hat into the mix with its own platform and device. The time is now for Microsoft to be unique and find its mojo if…
2. Create Game Specific Devices
…can create a game specific phone of its own. Nothing will make it a true contender than a gaming phone. Aside from exclusive titles, a device can stand out amongst the throng of competitors. Apple knows this, and it dominates the market in device specific sales. Microsoft wont do this as it has a bevy of third party OEMs to give choice to consumers. However, the gaming slice of the mobile gaming pie is a huge untapped resource that, even with Android's and Apple's lead in the market, it's still up for grabs.
But it's window for opportunity diminishes each quarter that Microsoft languishes and stands on the sidelines. With the likes of Sony entering the market this summer with the Xperia Play, everyone will be able to see the outcome of such a move.
The surprising thing is how similar the specs are to WP7. It isn't too far fetched to see Microsoft develop something for gamers out there, and luckily Nokia is on hand to create some magnificent hardware. This only happens if Microsoft is convinced that a game specific device can succeed in such a drastic environment that is the mobile phone world, but having Nokia as a partner and having the gaming pedigree that MS has been able to pull of in recent years, it would be a shame for Microsoft Toshiba pa3534u-1brs battery to not push the limits.
3. Lower Prices on XBLA Titles
This is one key sticking point that has been plaguing us folks who've adopted early and have wanted to enjoy mobile gaming goodness. Some of the price points on these games have been ridiculous. It seems the regular base price for Xbox Live titles has been set at $2.99 and up. It can be said that the small install base isn't sufficient enough to lower the price to that sweet spot of 0.99 cents, but at the same time who would want to jump ship from their current carrier and device to WP7 if Microsoft isn't showing anything enticing? Given the fact that most of these games are rehashes of the same game on other platforms and it just compounds the problem. Why would anyone want to buy the same game again for more money?
Achievements alone will not suffice a re-purchase, and the fact that some of these "new" titles are just Game Room ports of 30-year-old Atari games set at a ridiculous $2.99 and what you have is just a hobbled Marketplace that doesn't justify it's value. Get your act together Microsoft, and charge at competitive prices that match (or at least come close to) iOS and Android prices on the same games.
4. Include More Indie Developers Into XBLA
One great aspect of having Microsoft involved in the mobile market is that it has the backing of some of the biggest game developers out there. Having EA, Namco-Bandai, and other small developers practiced in the mobile scene helps establish your marketplace. In return Microsoft promotes their games at every turn and makes sure you have plenty of visibility on the Marketplace screen.
However, don't forget the little guys.
The smaller unknowns, the studios with miniscule staff and resources just might surprise you with their offerings. Having the backing of the Xbox Live brand for a small studio works wonders for your reputation, not to mention your finances. Right now, however, those small studios are on their own, with little to no help from Microsoft. They don't promote or even give a chance for these small studios to acquire Xbox Live certification. It's practically reserved for the bigger firms to receive such an important distinction that separates them from everything else. It sets up an ugly precedent of the have's and have not's. The Eloi and Morlocks of the Marketplace only this time the Elois rule the land.
However, if Microsoft can extend a hand to these small developers, they may gain enough traction with their products that they just might turn out the next best game or app that gives Microsoft an edge in the mobile landscape. For WP7 to succeed, Microsoft needs developer support, this includes the independent game developers as well.
5. WiFi or Blue Tooth device to device connectivity
This is an opportunity that already can exist, but so far, no dice. What's the big hold up? Ask Microsoft. The terrible lack of multiplayer (which you'll read shortly) is also included in the face-to-face interaction. All WP7 phones dell inspiron 6400 battery have the capability to interact with each other (it should…it's a phone…unless it's a Dell Venue Pro) and Microsoft should let the genie out of the bottle and let gaming happen over Blue Tooth or wireless connections. It's puzzling to have this be missing from the get go. Android and iOS already have this going and it isn't new at all. Nintendo's DS has been doing it for a while now, and how old is that thing?
The terrible hold up is grating. How long before multiplayer is finally introduced on an wide-ranging level to WP7 consumers is a mystery, but it definitely keeps WP7 a step down from the competition. Are they going to reveal something amazing at E3 this year? Kinect connectivity? Xbox Live multiplayer goodness? Who knows, but it would be in their best interest to have something down the line that can break the non-multiplayer spell locking down the platform. The sooner the better.
6. Actual Multiplayer
Which the above point would be moot if there was an actual multiplayer element to Xbox Live games to begin with. It's puzzling that Microsoft hasn't come out of the gates swinging in this department, after all, this is an Xbox Live enabled world we plunged into, right? Emphasis on the LIVE! Well it's not, and it's unacceptable. They might as well call it Xbox-soon-to-be-LIVE. The annoying thing is that indie game developers already have multiplayer gaming going outside of Xbox Live branded titles. Microsoft only has one (Game Chest: Logic Games).
Titles like AlphaJax, Broiled Earth, and Wordament have turn-based or live multiplayer running. Why can't Xbox Live backed games have this? Don't know, but it needs to change, and soon, otherwise Xbox Live on WP7 will be second rate to everything else.
Remember, gaming is Microsoft trump card when it comes to potential, and as of right now, they are batting bellow average and the count is 2 outs in the bottom of the ninth with nobody on base. What Microsoft should be doing is swinging for the fences and knocking a homerun. We should have full multiplayer games running on wi-fi or blue-tooth in person games. The potential is there, but Microsoft has not capitalized on it.
In the end, as much as I'd like to admit it, I like what we have as a starting point, but the progress is slow and uninteresting at the moment. We will be receiving the Must Have Games of Summer pretty soon, but alas, none of those will break the habit of what has been plaguing Xbox on WP7. We can only hope that Microsoft pulls something interesting from it's hat, and E3 might be the best chance of that.
About the Author
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