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Pinging - It Won't Mean a Thing, If It Ain't Got That Ping! - Pinglists for Newbies
Aside from the obvious bits about SEO plugins (like SEO Platinum) that helps you get your site 'indexed' (meaning the search engines can find it) you need to 'ping'. No, it's not rude something rude that requires implements! 
It sounds harder to do than it actually is - but we all have to know what it means and why we need to do it first. Why nobody tells us this stuff until we're frustrated enough to yank our hair out in chunks, I have no idea.
Technically, pinging is a concept that is based on the science behind sonar technology whereby a 'sound' is sent out and a measurement taken of how long the 'sound' takes to return to the original source, in a form of echo-location.
In computing, pinging was originally used to detect problems with IP addresses or networks. Essentially it was an admin tool to test whether a destination (email address, or network etc) was reachable. And if it was, whether or not some of the information was lost in transit (called packet loss) due to problems with the signal, internet congestions, hardware problems at either end and any number of other factors.
That was back in 1983. Roll on 2010 and we can take advantage of the advances in technology to let networks and search engines know we're here, we've updated our blog or website's content by sending a little 'ping' to each service. This way they can come along and check out our new information, thereby increasing our visitors and backlinks - all things that will get the information out to search engines, other bloggers and people who are interested in our subject!
Recently, social media, like Facebook, have offered programmes like Networkedblog which automatically pulls new content from your blog or website at certain times of day, directly to your Facebook page, making it available to your FB readers. If you've added content between times, you can 'pull' it manually as well, which is handy for those of us who aren't up at the crack of dawn 'pinging' stuff!:)
SO, WHEN to Ping?
- In the first place, you don't want too many pingers on your pinglist which sometimes duplicate where they send new content, because eventually you'll get a rap on the knuckles when the recipients begin to detect uber-duplicate content as spam and drop you from their pinger networks.
- Most 'serious' bloggers would not ping more than 2 - 3 times a day and ONLY when they've added, changed or reworked content, for the same reasons as stated above.
And, HOW to Ping exactly?
Well, the bad news is it can take hours and hours to manually ping to all the different sites & networks that need to know you have new content. That said, it's actually really easy to do!
The good news is that there are loads of programmes out there that either for free or a little bit of money, will not only ping for you but submit automatically. The other good news is that you can make sure your blog or website is using RSS (Really Simple Syndication).
RSS pinging is the sending of a signal from your website or blog, via RSS technology, to various servers, search engines and other web technologies. The signal tells the recipients that there is new content available via your RSS feed. These sites and search engines are then able to index the new content and display it or make it available for searching. Basically all you need to know is that RSS is a kind of pinger on steroids!:)
The advantage to adding an RSS plugin to your blog is that the icon is usually right there at the top, so your visitors can add your site to their RSS readers with one click. What that means for you is any time you add or change content, they are automatically notified and there is an automatic backlink created to the RSS feeder. More backlinks are good! But I digress... I'll get to RSSing in my next article, because there's a lot to say about it!
For my money, the best FREE pinging service I've found so far is Ping-o-Matic. They ping over 25 different places. You enter your domain name et voila! your new content is sent out all over the web.
Another way to do it is to add a 'pinglist' to your WordPress Dashboard. In the left-hand column of your Dashboard,
- Click on Settings and then Writing.
- In another browser tab go to WordPress Pinglist (Google it)
- At the bottom of that page you have the option of downloading the list as a text file which will make it easy to copy using the right click/copy function or Ctrl C
- Go back to the WordPress tab in your browser and scroll down to the bottom of the writing page under Update Services and paste the pinglist, which you will have downloaded as a txt file from WordPress Pinglist and just copied to your clipboard.
- Remember to click on Save Changes at the bottom of the page
Et voila! you're all pinged up. Now, wasn't that easy? Congratulations on staying with me here! For more articles in the HOW TO DO IT series... you know, the stuff nobody tells you about...
About the Author
Please visit http://www.newbie-news.net Click on the HOW TO DO IT page, enter your details (the content is FREE but protected) and learn some great new stuff! There is some really great information on http://internet-lessons.com too. Come along, bring your friends, give us a follow, leave a comment, or get the latest products. We'll be happy to hear from you and look forward to meeting you on the site! Kat
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