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The success of Puma across the globe
The enticing story of puma: Before the formation of puma, Rudolf and his brother Adolf, laid the foundation of the AG Rudolf Dassler Sport company. While the brothers worked together, they had many Olympic athletes wearing their shoes. During the times of the World War II a private warled to the breaking up of the Dassler shoe company. Rudolf went on to form Puma in 1948, and Adolf formed Adidas.
Once Jesse Owens put Dassler shoes on the Olympic map there was no going back; both of the brothers knew that a successful running shoe company meant they had to have successful athletes with their shoes on his or her feet. THe other pro athletes who are the proud wearers of Puma include Boris Becker and Usain Bolt. To make things even better, THe American olympic committee in 1952 and 1956 gave the privilidge of being the official shoe supplier to the puma. Pele the world renowned soccer (or football) star however was the biggest coup for the company.
Puma's are fast runners with astonishing vertical leap, and can also climb and swim. All in all, the Puma as a logo is a perfect choice for an athletic shoe company that prides itself on outfitting all major athletes of all major sports. The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. The new Puma running shoes stand out in any crowd with their hot reds, bright pinks and brilliant purples. Some people believe that Puma's are the only athletic shoe that can completely crossover from the stadium to the stage, the coliseum to the classroom.
In addition to colors and style, Puma has been leading the way in technological advancements and improvements to athletic shoes. Puma was the first company to use vulcanization to join the shoe soles to the uppers. If you love your Velcro straps, you can thank Puma for that as well. Today they study the world's fastest runners to learn better ways to help you run.
Today, they have the BioRide, the natural running technology that makes the Puma Faas a modern marvel. Don't force your foot to go where it doesn't want to, trust your body to know what's best for you, and trust Puma to make it happen.You can find Puma's newest technology in their answer to the minimalist running shoe craze, the Puma Faas. BioRide works with your own natural running rhythm in its three part system: Rocker, Flex and Groove. Three parts, Rocker, Flex and Groove, which mimic the way our feet naturally work are what makes BioRide so special.
Today, Puma products are distributed in over 80 countries worldwide. Puma has partnered with two of the fastest cars: Ferrari and BMW. The record-breaking Usain Bolt is Puma's latest (and some argue the greatest) addition to their celebrity athlete roster.Puma has enjoyed a long, varied history and like a cat lands on its feet, they've always managed to come out on top.
About the Author
Rex Freiberger, For more information on Puma running shoes Women, Puma Running Shoes. Please visit our site:- http://www.holabirdsports.com/m/Running/Running-Shoes_Men/Puma/p1.htm
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